About Us

We have a passion for creating unique, handcrafted goods that speak to the heart of every book lover. Based in Tampa and proudly female-owned, we believe your shelf should reflect the stories you love—so we bottle big reader feelings into magical potions, cozy merch, and bookish extras designed to delight, display, and spark connection.

Our Journey

Shelf Potion Co. was founded in 2025 with one mission: to create handcrafted, book-inspired goods that capture the magic of being a reader. What started as a passion project has grown into a proudly female-owned business built for bookworms, by bookworms.

Person wearing a white t-shirt with text, standing in a room with a desk and computer.

Our Inspiration

Born from a deep love of storytelling and the emotional chaos that comes with it, Shelf Potion Co. was created to honor the moments only readers understand—late-night chapters, fictional breakups, and that one book you’ll never stop rereading. Every potion is a nod to those feelings, bottled with care.

Our Promise to You

We promise to keep it personal, intentional, and real. No mass production. No generic merch. Just small-batch, story-driven pieces made by someone who knows what it means to love books a little too much.

Our Story

At Shelf Potion Co., we’re all about celebrating the magic of being a reader—one small-batch creation at a time. Whether you’re spiraling over a fictional breakup, stuck in TBR chaos, or just looking for the perfect way to express your love for books, we create handcrafted goods that speak to the emotional side of reading.

The idea began with a simple truth: stories have always been a safe place. Founded by an aspiring author and lifelong reader, Shelf Potion Co. was born from a love of fictional worlds—of mourning characters like real people, of rereading favorite books just to feel something again. It’s a brand built to bottle those feelings—and wear them, sip from them, and display them proudly.

Every item is crafted in small batches with shimmer, intention, and deep appreciation for the kind of readers who feel everything a little too much. From potion labels to packaging to the punchline on your mug, every detail is designed to feel magical, personal, and just the right amount of unhinged.

From swoony tropes to unspoken reader types, we’re here to turn your love of fiction into something shelf-worthy, wearable, and unmistakably you.